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Selling Receivables for Small Businesses: Is It Right For You?

You need cash. You just landed the big account you've been working on, but don't have the funds needed to complete the service promised in the first place. Maybe you have payroll due in the next few days and are still awaiting payments from your customers. Regardless of the context, one thing is for certain: you're strapped for cash and the banks are refusing to give your business a loan. What can you do? In such circumstances, more and more small businesses are considering selling receivables to solve their cash-flow woes. Operating under the same philosophy as credit cards, factoring (or receivables financing) involves selling your receivables to a third party in return for upfront payment. Factoring companies will thus buy your receivables at a discount, usually between 75 to 80 cents per dollar, and in exchange give you the hard cash you so desperately need. As of late, this method has been gaining a lot of steam within the small business community, for its ability to produce quick results-regardless of a company's size, credit score or status. While certainly effective, it must be noted that this service does indeed come at a price. If not used properly, it can lead to a pretty sticky mess for you and your small business. Start considering how selling receivables can help your business but also, how to do it wisely and efficiently.

Selling Receivables for Small Businesses: Is it Right For You?

WHY?

- Fast Cash - As senior financial analyst Mike Lubansky points out in Business Week, "In the past, some may have seen factoring, because of its higher cost, as associated with troubled situations. But now it's just another source of financing, especially for funding that businesses need to grow when banks that have tightened credit standards and are focused on preserving capital are not able to lend as much." In this light, selling receivables can be a great way to get the quick financing you need. In the words of Cindy Phillips, "Accounts receivable is the lifeblood of all business," but cash flow sometimes doesn't always function the way we have intended it. Bills come in at different times, payments are collected late, all in all, sometimes the cash isn't there at the exact moment when we need it. What we do have are receivables and by selling them we can get fast access to an immediate source of cash to use on urgent matters. In this way, your small business can get the money needed to, let's say, pay your employees, take on that new account or simply stay afloat when otherwise you wouldn't have been able to.

- Collection Agency Alternative - Selling your receivables can also we a good way to get rid of some of your delinquent accounts. While granted you won't be able to get all of your money back from the invoice, you could at least recover some of it through selling receivables to a third party. Remember that these factoring agencies make their price based on your customers' credit, size of accounts and time it takes your customers to pay, so chances are, with delinquent accounts, the fee will be a little higher.

HOW?

- Use Sparingly - As appealing as the prospect of immediate cash sounds, when selling receivables you must to be careful. It can often be the start of a slippery slope-especially when operating at already reduced profit margins. As Bill Hettinger, principal at the Institute for Finance and Entrepreneurship, warns, "Once you start factoring, it's a difficult process to break. The key to a factoring or discounting decision is a complete analysis of all the financial implications of the decision. It's more complicated to analyze than a bank loan." Selling receivables comes at a price and you must weigh the costs inherent when making the decision. There is something to say about receiving money upfront, but you must also remember that by selling receivables you are also eating away your profits. Therefore, only consider going the factoring route in cases of extreme urgency. Sometimes the discount can be so great that you will end up selling receivables for less money than it actually costs you to perform in the first place. Making a habit of this could eventually get you into financial trouble.

- Do Your Homework - Just like trying to find a debt collection lawyer, when choosing whom to sell your receivables to, make sure to do your homework. Sometimes it isn't as simple as who is going to give you the best price. When it comes to selling receivables there is a little more at stake then selling your beloved Jordan jersey on eBay. Remember, whoever buys your receivables thereby assumes control of that invoice, including the process of collecting payment from your customer. For this reason, you should do your research on the methods that particular company uses to collect money. Do they use a collection agency? Do they badger customers? Are they friendly to work with? Do they require you to only use their services? Is it through a broker? These are all important questions to consider when choosing who you sell to. Remember, they aren't just dealing with you but with your customers as well. Check references, talk to past clients, talk to your bank for recommendations, ask questions, anything you can to understand as much of their collections process as possible before you sell. The last thing you want is to hurt the relationships you have worked so hard build with your customers.

Have a problem with late paying customers? Want to improve your chances and get the money you actually deserve? Email one of our receivables coaches for FREE expert One-on-One advice at coaching@fundinggates.com or see how we can help at http://www.fundinggates.com/

Let's face it,
You deserve to get paid!


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Booklet Tips - Doing It Right - Not

You may know some details of my booklet story, and, no doubt, certain things stuck with you more than others. For instance, the thing that makes great copy is how many booklets have been sold (over a million) in four languages and various formats without spending a penny on advertising. Every word of that is completely true as stated, without the slightest embellishment.

However, you may not know these details:

* There was one typo in each of the first 50,000 copies sold.
* Month one unwittingly generated a $200 checking account bank fee.
* The first print run had no clean right angles on the cover trim.
* The next several print runs had streaky covers.
* Sales that fell through rarely were about price, content, or production.
* The first large-quantity sale did not include a shipping charge.
* The choice buyers had was "yes or no" - having only one product.
* Years later I learned the Spanish version was a mediocre translation.
* Every sale was a "one-night stand," with nothing to bundle or follow.

These are some of the many things I like to gingerly refer to as learning opportunities. And they are but a few of the highlights of the past 20+ years of being in the booklet business. While I constantly made my best effort to do things right, there were things I simply didn't know... yet. And they were costly lessons in time, money, or both in each and every case. Rest assured that none of the experiences in that list was repeated, ever!

It's not uncommon to hear booklet authors and would-be booklet authors express a desire to do a booklet the "right way." While there is now a trail that's been blazed in the past two decades about many things that work, please know there is no "right way," no one-size-fits-all. Your way will be, well, your way. It may look a bit like how others have done it.

Pieces of it will be the starting point for you. It will be unique, though.

The best and most important advice, like so many other things in life, is to just do it. You'll find your own successes and your own learning opportunities. And you'll find them because of who you are, how you live your life, who your connections are, where you have the willingness to explore, how you've structured your products and services format-wise and price-wise, and many other variables.

Thinking that there is a right way to do this (or lots of other things) is likely to keep you stuck in place, not moving forward, not sharing the best of what you've got and who you are with those who value your knowledge and point of view. While I encourage you to do the very best you can, did you notice that having a typo in the first 50,000 copies didn't stop things from
ultimately reaching well over a million copies sold? What are you waiting for?

ACTION - Start your (next) booklet today, using the basics of what makes sense to you, while considering guidance that's worked for others. Keep in mind that your journey will be unique to you and that your ideas have merit. You will find what's right for you.

"Turn your tips into products, your tips products into moneymakers.TM"

(c) 2012 Paulette Ensign

Paulette Ensign, Tips Products International Founder, never dreamed of selling a million+ copies of her 16-page tips booklet 110 Ideas for Organizing Your Business Life, much less in four languages and various formats without a penny on advertising. She's made a handsome living and cross-country move from New York to San Diego recycling those same 3500 words since 1991. With over forty years' experience worldwide with small businesses, corporations, and professional associations in numerous industries, she and her cat live a mile from the beach, keeping them both young at heart. Learn more at http://www.tipsbooklets.com/ and http://www.associationbooklets.com/


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