The Definition of success is: The achievement of something, desired, planned or attempted. So in a nut shell just means anything that you are trying to do or be, whether it be starting your own business, making more money, writing a book, etc. Once you achieve the life that you have envisioned in your mind, that is what makes you successful.

Eric Thomas, "world known" motivational speaker's video went viral. He said if you want success as bad as you want to breathe, then you will be successful. Wow I'm sure everyone wants to breathe so really what are the steps to become a real success story? People are yearning and wanting success. We all want to make more money, or have more than we already have right now. But how bad do we really want it? How do we really become a real success story.

The steps to becoming a real success story are not always simple as one may think. If so everyone would be a success story, everyone would be making more money, or everyone would be starting their own business, etc. But if you want it as bad as you want to breathe success will not only come but will change your life to ways that you never saw before. There are 5 magical steps that will help your produce true success.

1. Find your purpose ~ Find your purpose and true happiness will come. We were all created with a thought in mind and with a true purpose. Finding your purpose will help you live longer and grow stronger. What if we were sitting in a chair expecting it to ride us down the street like a car would. It wouldn't work would it? That's because it's not the purpose of the chair to take us here or there. Find your purpose and the success you yearn for will push you to becoming a real success story.

2. Write the Vision ~ Writing the vision is the 2nd step to becoming a real success story. The bible says in Habakkuk 2:2, 3 to write the vision and make it plain, and yes it may tary but no matter what or how crazy life may get it will TRULY come. In a nutshell it just says that your dreams and vision will come to life. Writing the vision is another word for setting goals for yourself and seeing who you will become and be and what your real live success story will look like.

3. Be willing to Fail ~ All real success stories are full of failure stories. Oh yes all successful people failed at one time or another. The Michael Jordans, Donald Trumps, and Les Browns of the world were all willing to fail. They just didn't quit. The continued to try over and over again until they become a real success story.

4. Surround yourself with other real success stories ~ Yes the bible says to be thou unequally yoked with unbelievers. That just means continue to surround yourself around like-minded people. If you want to be a real success story, then surround yourself with other people who live, breathe and produce success.

5. Be a positive thinker ~ All people who are a real success continued to believe that they could do anything possible than they believed. Even when the chips were down and negative things happened they still believed that they would be a success no matter what the results.

People who are a s just do things differently and proceed to win no matter what. Want to be a real success story just do it and make it happen no matter what.

Terri L Clay is an inspirational speaker who travels the world putting on Girls Night Out Vision Board Parties in 8 major cities ( Washington, DC, Atlanta, GA, Louisville, Ky, Runway Bay, Jamacia, Milwaukee, WI, Chicago, IL, and Houston, TX. She is helping to empower women and girls to make life happen no matter what. RSVP at http://www.visionboardpartytour2013.eventbrite.com/

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Top-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse.

1. Learn about your clients

Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that is with a survey. Surveys are the perfect way to find out what is most important to your clients and how you can best serve them.

These days everyone is busy. People are most inclined to participate in a survey if they get something in return. A free service is a great way to encourage participation. You can use an add-on service such as a blow-dry with a haircut. Or you can try a lower end service such a manicure or eyebrow shaping.

Another way to encourage participation is with a contest. Every person who responds will be entered into a drawing to win a spa day, a makeover, a basket of product or another high-end prize. Offer additional entries in exchange for sending the survey to friends and family.

In the survey, ask about their most recent visit. Find out if they plan to come back and book a new appointment. Don't limit questions to feedback on their service. Ask about their daily activities and concerns in their life. The more you can find out about them (without being invasive) the better.

Give them the option of leaving comments. If you ask multiple choice questions, include "other" as an option with a box to leave details. Make your clients feel welcome to give you feedback in the survey.

2. Get Staff Input

After you collect the responses, set up a meeting with each member of you staff. Use this time to get insights into the clients who responded. If your staff has been listening during services, they should have a lot to say! Use your intake forms and records of client interactions to help your staff remember each customer who responded.

Go over any negative feedback and use this as a training opportunity with your staff. Be sure to get back to the client promptly and fix what was wrong.

3. Develop Your Special Offers

This is where you put it all together and wow your clients. Craft special offers based on your survey responses and your staff's input. You can build offers for individual clients or for groups of clients. If your clientele is stressed-out, put together a pampering package. Offer express services to clients short on time. Offer discounts on two or more services booked together. If clients express concerns over pricing, offer a loyalty program or referral bonus. If a client has an anniversary coming up, offer a romance package, featuring his and hers massage or waxing before a romantic evening. Use your imagination; the possibilities are endless.

Every client wants to know that you understand her and appreciate her needs. The key is learning everything you can about her and use all the tools you have. Don't underestimate the value of your staff's input in learning about your clients. Staff input and client feedback will give you everything you need to know to build offers your clientele will love.

Sydni Craig-Hart teaches spa and salon professionals how to use simple, relationship focused marketing strategies to create a more profitable business. Visit her at http://ProfitableSpa.com/ for INSTANT access to your FREE special report "5 Profit Killing Marketing Mistakes Your Making and How to Fix Them" and to schedule a complementary strategy session with Sydni.

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