Yes, there is a lot of free stuff available online, with more every day. And that free stuff serves some of the needs of some people some of the time. Is that stopping you in your tracks when you think about writing a tips booklet? Read on.
Consider this -- There are many folks who question the credibility of some/a lot of the free stuff especially on the Internet. Not only that, there are often times the free information is incomplete, requiring the seeker to look in multiple places online and offline to get a better idea of the entire picture in a given situation, still questioning how valid the answers are.
And there are people who prefer spending their time doing things other than surfing around the Internet on what can feel like a wild goose hunt, putting pieces together on their own, still feeling adrift on the big sea of way too much information in subject areas brand new to them. That's where you come in.
You and your booklet and related products and services are ideal sources for people looking for your expertise. You have created your place in the world as a go-to resource on your topic. Your products and services are complete, ready for delivery, and can be customized to best suit the needs of companies and organizations who want what you've got for their internal distribution and/or to use to promote their. That free stuff - not so much!
Even if the free stuff is valid and approachable and in a format that resonates with the seeker, it may not be ready to use in other ways that would be substantially more helpful.
Let's say a person is looking for a great assisted living place for their aging parent, and there are multiple decision makers in the family, plus the aging parent herself. Everyone is busy, so an online video clip means having to stay put and watch something. Besides, everyone may not have access to the technology or be physically able to see or hear or even know where to find good information.
Instead, a local assisted living residence has put together a booklet on generic tips to consider when looking for the best facility for you and your loved ones. The booklet travels easily so can be read a tip at a time whenever and wherever the person has a moment. It can be created in a large print version for people who are visually challenged. While the printed booklet requires no technology, it can also be made available as a downloadable PDF for those family members who prefer to read it on their computer, smart phone, tablet, or other device.
The information is coming from a reputable source who has a depth of experience and knowledge, who is using the booklet to educate future residents and their family, and as a marketing tool for their residence. Yes, you can find a free online list of things to consider when looking for the ideal assisted living facility. You can also receive the information free from an expert who is established and has more to offer beyond the free booklet.
ACTION - Create your booklet and other formats of related information products whether there is free online information available or not. Your credibility as an established expert counts for plenty when you approach associations and companies so they can use your products to help market their business. You can always provide a small taste for free. After that, there is a cost for convenience and credibility.
"Turn your tips into products, your tips products into moneymakers.TM"
©2012 Paulette Ensign
Paulette Ensign, Tips Products International Founder, never dreamed of selling a million+ copies of her 16-page tips booklet 110 Ideas for Organizing Your Business Life, much less in four languages and various formats without a penny on advertising. She's made a handsome living and cross-country move from New York to San Diego recycling those same 3500 words since 1991. With over forty years' experience worldwide with small businesses, corporations, and professional associations in numerous industries, she and her cat live a mile from the beach, keeping them both young at heart. Learn more at http://www.tipsbooklets.com/ and http://www.associationbooklets.com/
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